When Google and Elkjøp teamed up for their back-to-school Chromebook campaign, the brief went beyond homework help. The real challenge? Showing how one device could support the rhythm of Nordic family life—across generations, locations, and lifestyles.

The Problem: Most tech campaigns focus narrowly on productivity. But in the Nordics, families value balance—between work and play, indoors and outdoors, home and cabin.

Our Solution: Achieved Media crafted a content series rooted in familiar Nordic environments. We produced stills and video from three key locations: a cozy family home, a remote cabin, and the great outdoors. Each scene highlighted how Chromebook adapts—whether it’s helping with school assignments, streaming recipes in the kitchen, or keeping kids entertained on rainy cabin days.